Building a brand takes time. It's a complex process driven by a relentless decision flow, informed by countless hours spent micro-testing marketing scenarios to gauge response, adjust, and repeat. Honing messaging is an endless quest where intuition and "best guess" logic have reigned king; until now... Never before, have we been able to listen, visualize, and react to the customer as we can today. Aggregation of customer data, from touch points encompassing both online and

Recently the mysterious blockchain has been peaking the interest of “in-the-know” industry experts; some foresee it as the next big thing, some choose to ignore it, and others have no idea what it is. My advice to you; don’t ignore it… What Is A Blockchain? A blockchain is a distributed and highly scalable database that is hardened against tampering, even by operators of the datastore’s nodes. The most prominent application is the public ledger of transactions for Bitcoin. Di