Just How Native Is Your Hybrid App?
Hybrid Apps are great, but efficiencies gained during the development process may have a steep price if you don’t have a pre-determined game plan for how to best interface with the native platform features that your customer will surely expect. With the many upsides to hybrid app development, from speeding the development effort to realtime updatability without the need to re-publish, it’s no surprise that they are so popular. In fact, it’s common to start down the road of h
It's Time To Get Serious About Continuity Of Experience! Let's Talk Omnichannel!
Let's face it, fragmented anything isn't good. It could be a broken cookie (yes the broken ones don't taste the same), a dropped baton during a relay race, or a disjointed movie plot; everyone appreciates a smooth transition and most consumers are starting to expect a contiguous experience from top brands; enter Omnichannel. "Omnichannel is about true continuity of your experience. But what’s key is that it extends beyond a single brand’s universe. Being omniscient is perce
Content Playability Isn't An Afterthought
Crafting quality content takes time and energy! Yet surprisingly, many times, much of the effort is poured into the crafting and polishing of the content itself with little foresight placed around the portability and playability of the finished product or the modality that will be employed to consume it. With a heavy legacy, where newspapers and academic style reports reigned king, it's not surprising that many of today's content creators continue to employ the tried and true
